Business Consultant | Coach | Niche Expert
Niche Your Business
With
Ease & Clarity
I use a combination of effective Business strategy's, with creative thinking, attention to detail and a results orientated approach. I will work closely with you to Refine, Align & Design Your Niche™.
So you attract your ideal audience and dream clients, that you love working with, and who pay you for your expertise!
20 years+
of real-life hands-on Business experience. Plus a University Degree in Business, combined with Business Consulting & Coaching Clients all over the world!
Do you need help with your Niche?
You wonder if your current Niche is right for you?
You feel confused & bored about 'how' to Niche down?
You know you want to attract your ideal audience and dream clients, so your Offers sell, but how do you fix your Niche?
You want to be paid for your expertise, but your current Niche isn't attracting who you want to work with?
say 'hello' to my
Refine, Align & Design Your Niche™ Program!
It's your 'how to solution' to Niche your business, effectively, that propels your business growth.
That takes away the confusion of what Niching is, and isn't.
When you have a clear Niche, you attract your ideal clients so your Business flourishes with paying Clients!
So you become the Expert in your Niche!
this program is for you if you find yourself thinking about...
You know you need to Niche down, but don't know where to start?
You know your Niche isn't clear enough to your audience
You know you need to solve a specific problem, but aren't sure if that's really clear to your audience?
You know you have Offers & Services that don't sell
You know you want to sell Offers & Services to Clients you love working with
does that sound like you?
here's the solution I created...
Refine, Align & Design Your Niche™ D.I.A.M.O.N.D. Formula
Module 1 - Decide
Gain clarity about who you help, what solutions you provide, and what problems you solve, with the S.T.E.A.R. Process for POWERFUL decision making
Module 3 - Align
- Utilise your Talents & Skills by Aligning them in your Business with the 30 List Exercise
Module 5 - Offer & Opportunity
- Why you need a Niched Offer that is crystal clear to your Audience. With my detailed S.W.O.T. Analysis Process
Module 7 - Design
Design Your Offers & Branding to attract your Niched Audience with Color Theory & 12 Brand Archetypes Quiz
Module 2 - Influence
How to get crystal clear with your Audience, Brand Voice, Visuals & Services by understanding more about these 3 essential elements
Module 4 - Mindset
- How & Why your Mindset shapes you and your Business. With V.A.K.A.D. NeuroLinguistic Programming Quiz to help you understand every type of Client
Module 6 - Niche Review
Refine & Review your current Niche to attract your Ideal Audience and Dream Clients with 11 Questions
Module 1 - Decide
Gain clarity about who you help, what solutions you provide, and what problems you solve, with the S.T.E.A.R. Process for POWERFUL decision making
Module 2 - Influence
How to get crystal clear with your Audience, Brand Voice, Visuals & Services by understanding more about these 3 essential elements
Module 3 - Align
Utilise your Talents & Skills by Aligning them in your Business with the 30 List Exercise
Module 4 - Mindset
How & Why your Mindset shapes you and your Business. With V.A.K.A.D. Neuro Linguistic Programming Quiz to help you understand every type of Client
Module 5 - Offer & Opportunity
Why you need a Niched Offer that is crystal clear, that solves a specific problem for your Audience, with my S.W.O.T. Analysis
Module 6 - Niche Review
Refine & Review your current Niche to attract your Ideal Audience and Dream Clients, that pay you for you expertise, with my Questionnaire
Module 7 - Design
Design Your Offers & Branding to attract your Niched Audience with Color Theory & the 12 Brand Archetypes Quiz
Inclusions & Investment
Start Date: T.B.A. 2025 - Beta Round
Duration: 8 Weeks
Format: Online Group Coaching Calls via Zoom - Weekly
LIVE Q&A & Hot Seat Sessions via Zoom - Weekly
Comprehensive Playbook with Questions, Diagrams & easy to follow steps
Exercises, Questionnaires, Quiz x 2
Email support & Messenger support: Mon to Fri 10am -4pm
Online Portal for easy access to Playbook and Modules
Community of like-minded Business Women
Lifetime access to the Program
BONUS: Branding Masterclass: ‘Polish Your Online Presence’ with Deborah Johnston (pre-recorded)
BONUS: 60 minute 1:1 Session with Deborah
(for the first 3 Clients who Pay In Full)
VIP - BETA ROUND PRICING:
Your investment:
$997 AUD Pay In Full (save $143)
$550 AUD Payment Plan
2 x Monthly Payments of $550 each Month
Valued at: $2,222 AUD
Inclusions & Investment
Start Date: T.B.A. 2025 - Beta Round
Duration: 8 Weeks
Format: Online Group Coaching Calls via Zoom - Weekly
LIVE Q&A & Hot Seat Sessions via Zoom - Weekly
Comprehensive Playbook with Questions, Diagrams & easy to follow steps
Exercises, Questionnaires, Quiz x 2
Email support & Messenger support: Mon to Fri 10am -4pm
Online Portal for easy access to Playbook and Modules
Community of like-minded Business Women
Lifetime access to the Program
BONUS: Branding Masterclass: ‘Polish Your Online Presence’ with Deborah Johnston (pre-recorded)
BONUS: 60 minute 1:1 Session with Deborah
(for the first 3 Clients who Pay In Full)
VIP - BETA ROUND PRICING:
Your investment:
$997 AUD Pay In Full (save $143)
$550 AUD Payment Plan
2 x Monthly Payments of $550 each Month
Valued at: $2,222 AUD
for full clarity, my
D.I.A.M.O.N.D. FORMULA™
explained
A Diamond Formula...?
Yes, your Niche needs to fit your Audience and Clients so to speak, just like a Diamond needs to fit into a specific niched and secure setting. So it captures the eye’s of those who see it, showing each facet and dimension and depth of its quality, with full clarity and sparkle. That is valued and cared for by its owner.
Much like your Business, you want it all to be seen, and valued, so you are secure in knowing your Business is successful, and stands out with your talents, skills and expertise. With niched specific offers and services, that capture and attract your ideal audience and ideal clients, that want to work with you, and pay you for your expertise.
So you shine online!
Your Niche needs to be specific and clear to your Audience, to keep your Business secure and thriving, by getting crystal clear on who you help and what specific problem/s you solve for your Clients.
So your Audience knows what you do as soon as they see you online, with clarity like DIAMONDS.
The other part of this metaphor and why I have created and called this my D.I.A.M.O.N.D. Formula™ is because I love BLING!
So I’m bringing some BLING into my Brand and Business! So I am in ALIGNMENT with what I LOVE and what I teach my Clients. Which also reflects part of my personality!
I like to walk my talk with my Clients!
So, lets get started so you can Refine, Align & Design Your Niche ™ too, doing what you LOVE!
for full clarity, my
D.I.A.M.O.N.D. FORMULA ™
explained
A Diamond Formula...?
Yes, your Niche needs to fit your Audience and Clients so to speak, just like a Diamond needs to fit into a specific niched and secure setting. So it captures the eye’s of those who see it, showing each facet and dimension and depth of its quality, with full clarity and sparkle. That is valued and cared for by its owner.
Much like your Business, you want it all to be seen, and valued, so you are secure in knowing your Business is successful, and stands out with your talents, skills and expertise and with niched specific offers and services, that capture and attract your ideal audience and ideal clients.
That also become your paying Clients, who pay you for your expertise.
By having a specific Niche to keep your Business secure and thriving, by getting crystal clear on who you help and what specific problem/s you solve for your Clients.
So your Audience knows what you do as soon as they see you online, with clarity like DIAMONDS.
The other part of this metaphor and why I have created and called this my
D.I.A.M.O.N.D. Formula ™ is because I love BLING!
So I’m bringing some BLING into my Brand and Business, so I am in ALIGNMENT with what I LOVE and what I teach my Clients. Which also reflects part of my personality!
I like to walk my talk with my Clients!
So, lets get started so you can Refine, Align & Design Your Niche™ too, doing what you LOVE!
Here's What My Clients Say:
"Thank You Deborah for being my Business Coach for the past 3 Months. I have learnt and grown so much from working with you personally and professionally.
I now have a brand new website, and a brand new NICHE, with confidence and alignment.
You have really helped me to reimagine myself and my Business"
Tanya Valentin
Neuro Divergent Family Coach | Author
"I loved working with you Deb and was able to achieve clarity around my Business and NICHE.
Developing my Signature Program and Online Course & signing my first paid Client on to that!
Deb has a great combination of relevant Business Strategies which was exactly what I was looking for. That allowed me to delve deeply into topics to get the best results"
Stacie Wilkes
Manifestation Coach For Women
"I have a renewed sense of direction and a clear understanding of both my NICHE, my business and myself.
With clarity about who my ideal client is, the range of services I can provide, and the transformation they have after working with me.
Learning from Deb, has reshaped my business and perspective in ways I hadn't imagined"
Sarah Charters Workflow Expert | Virtual Assistant
Deborah has a gift of identifying how to make sense in the short term and long term of doing Business well, and how to get to the next level of Business success. Deborahs blend of Business 'know how' and Mindset is invaluable.
Thank you for your understanding and encouragement every step of the way. I highly recommend Deborah for Business Coaching.
Tiffany Johnson
Author | Speaker
I loved working with you Deb and was able to achieve clarity around my Business and NICHE.
Developing my Signature Program and Online Course & signing my first paid Client on to that!
Deb uses a great combination of relevant Business Strategies which was exactly what I was looking for.
That allowed me to delve deeply into topics to get the best results"
Vicki O'Connor
Life Coach For Women
Deborah is really relatable and kept me on track by asking questions that provided me with clarity of what was missing in my NICHE. Deborah's style of Coaching is very supportive and provided relevant feedback to help me grow my Business.
With topics I would have completely missed that have made a big difference in communicating online with my Clients.
Cindy Lee
Podcaster | Producer
Video Client Love
Sarah Charters
Workflow Expert | Virtual Assistant
Want to have a chat with me about your Niche
and how to
Refine it, Align it and Design it?
HOW I HELP YOU?
I'll Guide You Every Step of the Way
STEP 1
Book a Call
Your first step is to make a Booking for a 30 Minute Niche Development Consult Call for FREE - via the Button below, and by choosing a time that suits you.
To confirm your Booking the Zoom Link will be sent to you automatically. I'm looking forward to meeting you soon on Zoom!
STEP 2
Niche Consult Call
This step involves chatting to you in person via Zoom, to identify the areas you are most concerned about with your Niche, what needs changing, improving or deleting. Then outlining the most important and most crucial next steps for your Business refinement, alignment and success.
STEP 3
Implementation
Providing guidance, support and effective strategies by clarifying your Niche, your Offers, Your Branding, Your Messaging, Your Skills, Your Talents, and most importantly the solutions and problems you solve for your Clients. So you become the Expert in your Niche, doing more of what you love.
STEP 4
Ongoing Support
Additional support as needed via my Facebook group, after completing all Modules
of the Refine, Align, Design Your Niche™ Program, and to hear about your success, and what your next steps are with your Refined, Aligned &
Designed Niche.
You'll get lifetime access to the Program.
Deborah Johnston is a highly skilled Business Consultant/Coach and Niche Expert.
Based in Melbourne, Australia, I'm passionate about helping Female Business Owners like you, with an online service based Business (OSBB) to learn every part of niching your Business.
So you attract your ideal Audience and dream clients as soon as they see you online, that become paying Clients.
Niching your Business is a completely different part to your Client Avatar, and Ideal Client, which alot of Business owners get confused about. So I'm here to give you clarity and transparency about Niching your Business, for success!
With a degree in Business from Victoria University and over 15 years of experience running my own Businesses (x3). I know a thing or two about Niching your Business, what it takes, what works, and what dosent work in having an online Business that is sustainable, and successful, doing what you love!
I have a personable and engaging communication style, with a practical approach to developing your Business with strategic and creative thinking and attention to detail. With a unique ability to turn complex problems with Niching, into simple solutions, that are fun, easy to understand and implement.
Testimonials from my Clients show exceptional results about Niching their own Businesses. By gaining clarity about what problems they solve for their clients, refining their offers, their services, their messaging and their expertise, in their chosen Niche that they have gained a full and complete understanding about, that they didn’t have previously.
I specialise in teaching my Clients every part of Niching your Business, which is a completely different topic to your Client Avatar and Ideal Client. Niching your Business the right way is vital, so you can build your Business the right way from the very start.
Yes of course, see the Testimonial Carousel section on this page, and also on my social media platforms, facebook and instagram.
Group Coaching Program via LIVE Zoom Calls for 8 weeks.
Comprehensive Playbook, Exercises, Writing Prompts, Charts, 2 x Quizzes about Mindset & Branding.
Weekly Coaching Calls via Zoom x 2 per week,
Weekly Q&A's via Zoom for personalised feedback & support, 'Hot Seats' via Zoom so you can ask the whole group for feedback.
2 x BONUS Masterclasses* for the first 3 people who Pay In Full - 'Polish Your Online Presence' & 'How To Niche Down When You Dont Know Where To Start',
Community of like-minded Female Business Owners, Payment Options in AUD. PLUS: Lifetime access.
The R.A.D.Y.N. Program is a Group Coaching Model, so if you prefer to have 1:1 Coaching with me in person, for the entire 8 weeks, an additional fee is applicable.
On an individual 'By Application Only' basis.
Send me a DM via the Contact Menu for the 1:1 'Application Process' and Inclusions.
With over 15 years experience of being in Business and helping Clients 1:1 and creating 3 successful Businesses myself, plus over 10 years as a Business Development Consultant in Corporate Roles. Plus a Degree in Business from Victoria University, my 'hands on' Business knowledge, expertise and practical strategies inform my Clients of what it takes, what works and what dosen't, when it comes to creating a sustainable online and successful Business that you love.
With all of that combined, I have several years of 'real life - hands on' experience that is practical, personable and gets results without faffing around wasting time, money and effort with the wrong strategies that arent sustainable or successful.
Who this program is for:
Female Coaches, Consultants & Creatives
You have an Online Service Based Business - OSBB
You want to pivot your Niche or Niche down
You want guidance on how to Niche the right way
You are willing to un-learn myths about what a Niche is and isn't
You want to REFINE your Offers/Services
You want your Business to ALIGN with your lifestyle and what you love doing the most
You want to attract DREAM clients you love working with and who invest in you - as thier 'go-to' Expert
You want Branding that is DESIGNED that closely relates to who you are - so you stand out on-line
You are Coachable
You want your Business to be successful!
Deborah Johnston
Highly skilled and experienced Business Coach | Consultant | Niche Expert. I help Female Business Owners with an Online Service Based Business, to learn every aspect of Niching your Business for Business growth and success doing what you love and enjoy doing. To attract dream clients, who pay you for your expertise, that you love working with.
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